HALLMARK MEDIA

NFL Marketing campaigns

2025 Marketing Campaign:

Hallmark Media x Buffalo Bills

  • Developed NFL-approved social media campaign aligning with league branding

  • Created announcement assets and coordinated design rollout

  • Produced and pitched original on-set video concepts

  • Managed asset delivery to NFL, Buffalo Bills, talent, crew, and agencies

  • Built research decks, strategy plans, and release schedules to guide execution

2024 Marketing Campaign:

Hallmark Media x Kansas City Chiefs

  • Produced NFL-approved original video content aligned with league standards

  • Managed asset delivery to NFL, Kansas City Chiefs, talent, crew, and agencies

  • Coordinated NFL design requests with in-house team to ensure brand compliance

  • Supported Holiday Touchdown: A Chiefs Love Story—the most-watched cable TV movie of 2024—boosting engagement and visibility.

countdown to christmas campaigns

  • Contributed to social strategy and execution for Countdown to Christmas (2022–2025), boosting seasonal engagement

  • Produced and edited weekly organic video content for holiday premieres

  • Built monthly social calendars aligned with programming and promotions

  • Managed asset delivery to agencies, talent, and crew

  • Maintained cohesive brand identity across all social content

  • Initiated influencer collaborations and seasonal brand partnerships

  • Created original promo videos for Hallmark’s Christmas gift line

  • Oversaw paid media buys to increase visibility and conversion

  • Developed event strategies and helped prioritize films for social focus

  • Wrote in-show tweet copy to drive live engagement

  • Led weekly cross-functional meetings to align campaign efforts

original series & movies campaigns

  • Supported social strategy for individual series and movie campaigns

  • Captured and edited original on-set content for high-profile titles

  • Scheduled posts, wrote copy, and managed weekly asset deliveries

  • Distributed updated programming schedules to partner agencies

partnership and advertisement campaigns

  • Managed brand partnerships (Hershey’s, Nissan, Ulta Beauty, Orville Popcorn, and more) across multiple campaigns

  • Built content calendars, coordinated deliverables, and ensured contract compliance

  • Maintained direct client communication and scheduling

  • Delivered performance reports to track and present campaign results

Hallmark+ launch campaign

  • Created and managed content across platforms, including scheduling, editing, and publishing

  • Built strategic content calendars aligned with campaign goals

  • Ensured partner contract compliance and coordinated key dates with clients

  • Produced performance reports to analyze and optimize campaign outcomes