D.W.Strickler
DIGITAL MARKETING
Hello!
I am an LA based digital marketer. My work expands from brands such as Hallmark Media, the NFL, PeacockTV, and more. I believe that visual media is a powerful way to connect to the human condition and create a unique memorable experience.
HALLMARK MEDIA
At Hallmark Media, I manage high-impact social media marketing campaigns across digital platforms, creating original content that consistently exceeds engagement and impression goals.
In 2024, I led the social media campaign for Holiday Touchdown: A Chiefs Love Story, a Hallmark Media x Kansas City Chiefs collaboration and the most-watched cable TV movie of the year. I produced NFL-approved video content, managed asset deliveries, and coordinated design requests and influencer partnerships.
I supported the Countdown to Christmas campaigns by producing weekly organic videos, developing monthly social strategies, managing assets, and initiating influencer collaborations. I also contributed to paid media efforts and created promotional content for Hallmark’s Christmas gift line.
Throughout the years, I developed social strategies for original series and movies, captured on-set content, managed post scheduling and copywriting, and ensured timely asset delivery. I also facilitated programming updates with agencies.
For the Hallmark+ launch, I created content calendars, coordinated timelines with partners, ensured contract compliance, and produced performance reports. Additionally, I managed branded partnership campaigns with clients such as Hershey’s, Nissan, Ulta Beauty, and Orville Popcorn, overseeing content scheduling, client coordination, and reporting.
Peacock tv
At PeacockTV, I managed the brand’s Instagram, Twitter, TikTok, and Facebook accounts during the 2022 Winter Olympics prime-time coverage. I helped generate over one billion impressions across PeacockTV, NBCSports, and OnHerTurf social channels. I wrote and pitched copy for live scenarios, enabling quick pivots and timely responses to changing events during the games.
VARIOUS ARTIST & INFLUENCERS
I have created dynamic social media and visual content for a variety of artists across music and entertainment, including Tim Pierce, Katy Rose, Kim Bullard, Lawrence Ethan, and others. My work involves developing tailored digital strategies that enhance each artist’s brand presence and engage their unique audiences.
From conceptualizing and producing original visuals to crafting compelling copy, I collaborate closely with artists to ensure their stories and creative visions are authentically represented online. By leveraging platform-specific trends and best practices, I help amplify their reach, build fan engagement, and support career growth through consistent, high-quality content.
